Thom Browne Eyewear Spring 2024 Ad Campaign

Review of Thom Browne Eyewear Spring 2024 Ad Campaign by Agency Neighbors Brooklyn and Photographer Bruno Staub with models Lulu Wood and John VanBeber

Thom Browne sees New York through a new lens with its Spring 2024 eyewear campaign, captured by photographer Bruno Staub.

Staub’s imagery leans further into Thom Browne’s subtly surreal distortions of office attire and bourgeois banality. Framed against the imposing architecture of the Seagram building – a kind of second home to the brand, where it has hosted numerous events – the intentionally arranged compositions of gray wool or seersucker-clad characters have the uncanny feeling of performance art while still closely following the motions of a typical day at the office.

The accompanying short films deepen this atmosphere of elevated normalcy, focusing on the details of moving through the liminal space between metropolitan exterior and skyscraper interior. One film focuses on the gray looks, and one on the seersucker, each with their own soundtrack that lends a distinct mood – effervescent electronics or buoyant baroque strings, respectively.

This eyewear collection and accompanying campaign are the first from the brand since bringing its eyewear back in-house after ending its licensee partnership, and the campaign fittingly marks this homecoming with a perspective that is very Thom Browne and very Thom Browne’s New York. Blending familiarity with idiosyncratic elegance, the campaign is a vision of Thom Browne’s singular style.