Review of Thom Browne Holiday 2024 Ad Campaign by Creative Director Thom Browne
Most of us may be out of office for the holidays, but Thom Browne is taking the festivities into the office.
Extending the brand’s signature reconsideration of the office uniform, the campaign imagery unfolds across a minimalist and surreal interior landscape of cubicles and elevators. In each new room, joyful and cozy seasonal gifts await: a bunny bag, a tea set, knit sweaters featuring Browne’s beloved dachshund, a pair of bright red ballet flats, four-bar scarves, gloves, and hats, and more. Other surreal tableaus find sharply dressed individuals with their faces obscured by office art, clocks, or newspapers.
To some, the intersection of holiday tradition and a cold, clinical office space might feel like a Kafkaesque nightmare. But to the discerning fan of Thom Browne’s signature corporate chic, the campaign is a festive marvel that cleverly incorporates an offbeat holiday joy into the designer’s precise and polished world.
Thom Browne Creative Director | Thom Browne