Shot by Carlijn Jacobs, the New Campaign Channels the House’s High Jewelry Imagery of the 50s and 60s
Tiffany & Co. has launched its latest high jewelry campaign, highlighting the brand’s renowned Bird on a Rock brooch along with unique pieces from the Blue Book 2024: Tiffany Céleste collection.
Anthony Ledru, President and CEO of Tiffany & Co., expressed the significance of the campaign, stating, “The new Tiffany high jewelry campaign is a celebration of our house’s past, present, and future. It showcases the extraordinary work of Jean Schlumberger, whose designs have become synonymous with elegance and creativity, as well as our latest collection, which represents the pinnacle of Tiffany craftsmanship and innovation.”
The campaign, photographed by Carlijn Jacobs, serves as a contemporary reinterpretation of Tiffany’s most iconic high jewelry images from the 1950s and ’60s, drawing inspiration from the “Tiffany Style” book by John Loring and the photography of Hiro.
Since its acquisition by LVMH Moët Hennessy Louis Vuitton in 2021, Tiffany & Co. has increasingly focused on its high jewelry heritage, hosting numerous experiential sales events and high jewelry activations worldwide, including in cities like Los Angeles, Tokyo, New York, Paris, and Hong Kong. The brand’s visibility was further enhanced by its presence at major events such as the 2025 Oscars, where its pieces were prominently featured.
The campaign showcases several of the house’s most significant pieces, including the Bird on a Rock brooch, an iconic Tiffany creation adorned with pear-shaped and round brilliant diamonds, and custom-cut baguette diamonds. The bird motif is set on a D-color, cushion-cut diamond weighing over 25 carats. Another highlight is the Shooting Star necklace, which centers around a D-color, internally flawless emerald-cut diamond of over 18 carats, designed to capture the celestial allure of a shooting star.
The campaign also includes high jewelry timepieces, building on the momentum from LVMH watch week in New York at the beginning of 2025, where Tiffany showcased its latest high jewelry watchmaking innovations alongside other LVMH brands.
The new campaign debuted on Friday March 28th, featuring in print and across Tiffany & Co.’s website and social media channels.
