Tiffany & Co. Honors Real-Life Strength With “Strong Like Mom” Mother’s Day Campaign
This Mother’s Day, Tiffany & Co. shifts the focus inward, celebrating not just motherhood but the mothers within its own ranks. The house’s new campaign, Strong Like Mom, launched this week with an unscripted short film starring Tiffany employees and their children. The result is intimate and authentic, capturing real-life love and strength through the eyes of kids aged five to fifteen, all answering one simple question: “What makes your mom strong?”
“Strong Like Mom is a love letter to our mothers — and yours,” said Tiffany & Co. president and CEO Anthony Ledru in an email to WWD. “We wanted to showcase the incredible mothers within Tiffany & Co. and their children, bringing a real, deeply human element to the film.”
The featured mothers wear pieces from the HardWear by Tiffany collection—bold, sculptural jewelry that visually reinforces the campaign’s emotional core. “Inspired by the HardWear collection’s narrative, an expression of love’s transformative strength, the campaign celebrates these exceptional women and the many ways their love empowers their families, their work and the world around them,” Ledru added.
The short film concludes with a nostalgic montage of vintage family photographs, further grounding the campaign in memory, emotion, and generational storytelling—a recurring theme in Tiffany’s Mother’s Day narratives.
The campaign follows the recent launch of the house’s HardWear by Tiffany campaign, shot by Harley Weir and starring Mikey Madison, Greta Lee, and Anna Weyant. It also coincides with Tiffany’s expansion in Europe, marked by the grand opening of its new Milan flagship at Palazzo Taverna, designed by Peter Marino. “The timing is right… we have the proper venue and the proper volume. That’s why we’re here,” said Ledru.
With Strong Like Mom, Tiffany & Co. reminds us that strength and elegance are often inherited—and often unscripted.
