Anya Taylor-Joy stars in the jeweler’s 2025 holiday campaign, a cinematic ode to connection and timeless giving.
Tiffany & Co. welcomes the holiday season with Love Is a Gift, its 2025 campaign starring global House ambassador Anya Taylor-Joy. Directed by Jonas Lindstroem with photography by Carlijn Jacobs, the campaign captures the poetic spirit of the holidays through movement, emotion, and the unmistakable glow of Tiffany Blue.
Filmed in Los Angeles, the story follows Anya across New York, London, and Tokyo, tracing a ribbon that weaves through moments of affection and discovery. The white satin ribbon, a central motif of the campaign, winds around the world as Anya encounters expressions of love in many forms—from shared gestures to quiet reflections of self.
Throughout, she wears signature Tiffany designs including HardWear, Lock, T, and Knot, as well as new pieces from the Bird on a Rock collection. Each look speaks to the brand’s legacy of craftsmanship and modern romance, reaffirming Tiffany’s role as the destination for meaningful gifts.
The journey comes full circle in New York City, on the snow-dusted steps of The Landmark, where the film closes with a simple truth: love, in all its forms, is the greatest gift of all.
Launching globally on October 28, Love Is a Gift brings Tiffany’s heritage of artistry and emotion into the present—an elegant reminder that even the smallest blue box can hold an entire world of feeling.
