Review of Todd Snyder Spring 2025 Ad Campaign with model Matt Berninger
Todd Snyder taps into timeless Americana and poetic masculinity with his new Spring/Summer 2025 campaign, featuring The National frontman Matt Berninger. Shot in intimate, wood-paneled interiors and sun-drenched Connecticut spaces, the campaign evokes quiet domesticity, creative solitude, and a soft, professorial cool.
Berninger appears in a range of Snyder’s tailoring — from earthy linen suits to relaxed knit polos — each styled with a gentle dishevelment that feels lived-in rather than performative. In one standout image, he balances a baseball on a bat in a painter’s studio, surrounded by scribbled whiteboards and surreal paintings, offering a portrait of an artist as both meticulous and melancholy. Elsewhere, he plays with vintage figurines, leans into corners, or sips a beer at a bar, always with a sense of reflective ease.
The campaign’s strength lies in its storytelling: it’s not selling just clothes, but a mood. This isn’t fashion as spectacle — it’s fashion as companionship, worn while you write, think, or rest. The clothes complement Berninger’s aura: thoughtful, a little rumpled, emotionally resonant.
Todd Snyder has long been a favorite among musicians, and this ongoing relationship with Berninger adds depth and authenticity to the brand’s identity. The result is a campaign that quietly hits home — tender, masculine, and full of creative tension.
Todd Snyder Creative Director | Todd Snyder
Model | Matt Berninger
Location | Westport, CT