The appointment underscores a renewed emphasis on beauty at the house, as Bridge brings her avant-garde sensibility to Tom Ford’s evolving creative vision
Tom Ford Beauty has appointed Lucy Bridge as its first-ever Global Makeup Artist, a newly created role that positions the brand at the forefront of artistry-driven storytelling. Bridge, known for her experimental yet finely calibrated approach to beauty, made her official debut for the house at the spring 2026 ready-to-wear show in Paris. Her appointment signals not only a strategic elevation of Tom Ford Beauty but also a move to embed beauty more closely within the brand’s broader fashion narrative.
Bridge’s creative vision is shaped by art, film, and culture, and she has established herself as a leading force in editorial, runway, and celebrity beauty. Her first outing at Tom Ford showcased precisely that breadth: vivid colors and textures layered across eyes and lips, graphic lashes of varying lengths, and a runway-inspired sheen that echoed the glossy navy floor beneath the models. Products including the Architecture Radiance Hydrating Foundation SPF 50, Shade and Illuminate Contour Duo, and Scarlet Rouge lip shades served as both tools of expression and signifiers of the brand’s cosmetic codes.
Her appointment comes at a pivotal moment for the house. With Haider Ackermann now serving as creative director, Tom Ford is recalibrating its positioning in the competitive luxury landscape, balancing its signature cinematic glamour with new modes of individuality. By naming a global makeup artist—a first for the brand—the label acknowledges the increasingly central role beauty plays in shaping brand equity and consumer engagement. Bridge’s remit is expected to extend beyond the runway, translating Tom Ford’s high-fashion sensibility into consumer-facing products and campaigns that resonate across digital, retail, and cultural platforms.
For Tom Ford, the decision reflects a broader industry shift: beauty is no longer an ancillary category but a primary driver of growth, identity, and cultural capital. With Bridge’s artistry anchoring this expansion, the house is poised to strengthen its global influence at the nexus of fashion and beauty. The move suggests a future where Tom Ford’s cinematic ethos extends beyond the runway and fragrance into a fully realized universe of beauty expression—one that meets the demands of an audience eager for artistry, not just aesthetics.