The Collaborative Capsule Will Launch in Partnership with Macy’s
Tommy Hilfiger has announced a its latest collaborative endeavor in partnership with Sofia Richie Grainge, who has been a brand ambassador since June 2024. The partnership will debut with the “Sofia for Tommy” capsule collection, launching in March 2025 alongside Sofia’s appearance in the Tommy Hilfiger Spring 2025 campaign. The collection, captured by photographer Alexandra Nataf, showcases Sofia’s interpretation of luxury with a collection that emphasizes coastal cool.
“Tommy is a true icon of style,” Sofia Richie Grainge remarked. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style — values that Tommy and I both share.”
Tommy Hilfiger commented on the collaboration, noting, “Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation. As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic staples into contemporary must-haves that set the tone for a new era of style.”
The collection features 24 pieces designed with a focus on color, texture, and volume. Inspired by vintage nautical flags and archival prep silhouettes, the Sofia for Tommy line includes tailored blazers, wide-leg denim slacks, layer-friendly tanks, and dresses that reflect a polished yet relaxed aesthetic.
The Sofia for Tommy capsule will be available from March 4th, 2025, on tommy.com, macys.com, and at selected flagship Macy’s stores in major cities like New York, Miami, Chicago, and Los Angeles.
