Kelce will appear in campaigns beginning Fall 2026 and Spring 2027
Travis Kelce has been named a global brand ambassador and creative collaborator for Tommy Hilfiger, marking a new partnership that bridges sport, fashion, and entertainment.
The Kansas City Chiefs tight end will front a series of campaigns beginning with Fall 2026, while also working with the brand on a capsule collection that reinterprets Tommy Hilfiger’s signature designs. The collaboration will extend into Spring 2027, combining campaign storytelling with product development.
“Travis Kelce is one of the magnetic figures in sport and culture today,” said Tommy Hilfiger.
He is at the forefront of a new generation of athletes expressing themselves through style… I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
The first campaign will be set in New York and is scheduled to launch in late August or September, featuring Kelce navigating a stylized version of the city alongside a broader cast. The narrative-driven approach reflects the brand’s ongoing focus on merging lifestyle storytelling with fashion.
Kelce’s role goes beyond traditional ambassadorship. He is actively collaborating with Hilfiger’s design team on a limited capsule collection, drawing from archival pieces and his own personal style. The offering will center on sportswear with elements of tailoring, emphasizing color, modern prep, and wearability.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce said.
Getting to work with Tommy and put my own twist on timeless pieces… is a dream come true.”
The partnership aligns with Hilfiger’s broader strategy of tapping into cultural figures who operate across multiple industries. Stefan Larsson, CEO of parent company PVH Corp., described Kelce as “a new generation of athletes who are shaping culture far beyond the field.”
Kelce’s influence extends well beyond football, spanning media, entertainment, and fashion. From his podcast New Heights—Spotify’s top sports podcast of 2025—to high-profile appearances and his widely followed game-day “tunnel walk” style, he has become a visible figure in contemporary menswear conversations.
He will also wear Tommy Hilfiger during his tunnel walk appearances throughout the 2026 and 2027 seasons, further integrating the partnership into his public image.
The collaboration reflects Hilfiger’s continued investment in sport as a cultural driver, positioning Kelce as both a face of the brand and a contributor to its evolving design language.