The Best Accessories Ad Campaigns of 2025
The most effective accessory campaigns of the year demonstrated a clear understanding of focus. Rather than competing for attention through excess, these campaigns allowed a single object to carry the narrative – using precision, scale, and storytelling to elevate accessories into symbols of brand identity. In a category often crowded by repetition, clarity proved to be the most powerful differentiator.
What distinguished the strongest campaigns was discipline. By resisting overproduction and distraction, these brands let craft, design, and intention come to the foreground. Whether playful or restrained, each campaign reflected a considered approach to communication – showing how accessories, when framed with purpose, can express a house’s point of view as convincingly as any full collection.
Chloé
‘Paddington Bag’
Chloé Creative Director | Chemena Kamali
Photographer | David Sims
Models | Kendall Jenner, Aimee Lou Wood, Anna from Meovv, Jacqui Hooper and Prinnie Scott.
Stylist | Elodie David Touboul
Cartier
‘Love Unlimited’
Photographers | Sofia Coppola and Isabella Elordi
Model | Jacob Elordi
Jacquemus
‘Le Valérie’
Photographer | Mark S. Rosie
Model | Charlotte Le Bon
Stylist | Omaima Salem
JW Anderson
‘Loafer Bag’
Photographer | Heikki Kaski
Model | John Malkovich
Stylist | Benjamin Bruno
Paul Andrew
‘Season Seven’
Paul Andrew Creative Director | Paul Andrew
Creative Art Directors | Image by Lucas Lefler and Nic Burdekin
Photographer | Guen Fiore
Production | Cinq Étoiles Productions
Location | Parabiago, Italy
Valentino
‘DeVain’
Valentino Creative Director | Alessandro Michele
Videographer | Paul Octaviou & Tina Tona
Miu Miu
‘ L’Eté’
Creative Director | Edward Quarmby
Photographer | Siân Davey
Models | Song Ah, Sam Davis, Sanique Dill, Eli Langer, Callina Liang, Yura Romaniuk, Diana Silvers, and Caitlin Soetendal
Stylist | Lotta Volkova
Casting Director | Ashley Brokaw
Dior
‘D-Journey Spring’
Dior Creative Director | Maria Grazia Chiuri
Filmmaker | Benjamin Vu
Photographer | Marili Andre
Models | Rosamund Pike, Sonam Kapoor, Zheng Qinwen, Camille Cottin, Deva Cassel, and Anyier Anei
Miu Miu
‘Leathergoods’
Miu Miu Creative Director | Miuccia Prada
Art Director | Edward Quarmby
Photographer | Steven Meisel
Model | Gigi Hadid
Stylist | Lotta Volkova
Balenciaga
‘Le City Paparazzi’
Balenciaga Creative Director | Demna
Models | Paris Hilton, Alek Wek, Alessandra Ambrosio, Amber Valletta, Claudia Schiffer, Malgosia Bela, Natasha Poly, and Tyra Banks
Balenciaga
‘This Is a Balenciaga Campaign’
Balenciaga Creative Director | Demna
Photographer | Juergen Teller
Videographer | Juergen Teller & Dovile Drizyte
Models | Kim Ye-ji, Kim Petras, Romeo Beckham, Sua Lee, Khadim Sock, and Akolde Meen
Location | Paris
Schiaparelli
Spring Accessories
Schiaparelli Creative Director | Daniel Roseberry
Photographer | Drew Vickers