Compared to campaigns for ready-to-wear and accessories, beauty advertisements have always been a distinctly different animal. Perhaps it is because beauty ad campaigns have struggled to escape from their drugstore roots. In any case, it seems as if beauty doesn’t work well for all fashion houses because many license out their brand names to third parties, resulting in sub-par marketing campaigns that can undermine brand equity. Despite this trend, the beauty category cannot be underestimated for many reasons; for one thing it can drive huge profits (perhaps second only to accessories), and also some consumers might know certain brands only through their beauty products. The creatives behind the best beauty ad campaigns such as The Style Council, K-studio and Tom Ford have successfully bridged the worlds of fashion and beauty, and have merged them together in a dazzling, seeming effortless manner. Therefore we at The Impression are excited to unveil the Top 10 Beauty ad campaigns for 2019.
Burberry
‘Her’ Fragrance Campaign Fall 2019
Burberry Creative Director | Riccardo Tisci
Photographer/Director | Juergen Teller
Models | Cara Delevingne
Location | London
Music | Maybe It’s Because I’m A Londoner by Cara Delevingne
Dior Addict
Spring 2019
Agency | The Style Council
Creative Directors | Robert Lussier & Mia Forsgren
Photographer | David Sims
Film Director | Gordon Von Steiner
Model | Cara Delevingne
Hair | Duffy
Makeup | Peter Phillips
Choreographer | Stephen Galloway
Location | New York City
Music | ‘Pink’ by Aerosmith performed by Aerosmith & performed by Cara Delevingne
Gucci
Gucci Beauty Makeup Rouge À Lèvres Mat Collection Campaign Spring 2019
Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer | Martin Parr
Director | Sean Vegezzi
Stylist | Jonathan Kaye
Hair | Alex Brownsell
Makeup | Thomas de Kluyver
Manicurist | Jenny Longworth
Casting Director | Midland
Set Designer | David White
Music | Situation by Yaz
Gucci Mémoire D’une Odeur Fragrance Campaign
Fall 2019
Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer/Director | Glen Luchford
Director of Photography | Jack Webb
Talent | Harry Styles, Olimpia Dior, Harris Reed, Zumi Roso, Ariana Papademetropoulos, Matiss, Tessa Bruinsma, Cheikh, Unia, Ellia Sophia, Thomas Riguelle
Location | Canale Monterano
Music | In Every Dream Home a Heartache by Roxy Music
Hourglass
‘Eye to Eye’ Ad Campaign Spring 2019
Hourglass Creative Director | Carisa Janes
Creative Director/Photographer/Director | Mark Seliger
Models | Arianna Donnelly/Next, Nykhor Paul/Muse, Miki Hamano/Wilhelmina, Julia Dunstall/Vision
Hair | Hailey Adickes/Celestine (Arianna, Nykhor, Miki)
Makeup | Marc Reagan (Arianna, Nykhor, Miki), Jo Strettell/Tracy Mattingly (Julia Dunstall)
Producer | Coco Knudson
Location | Los Angeles
Michael Kors
Wonderlust Fragrance Campaign Fall 2019
Michael Kors Creative Director | Michael Kors
Agency | The Style Council
Creative Directors | Robert Lussier & Mia Forsgren
Photographers | Inez & Vinoodh
Model | Gigi Hadid
Stylist | Paul Cavaco
Hair | Ward
Makeup | Dick page
Set Designer | Jill Nichols
Music | ‘Beyond The Sea’ written by Charles Trenet
Moschino
Toy Boy Fragrance Campaign Summer 2019
Moschino Creative Director | Jeremy Scott
Photographer | Giampaolo Sgura
Model | Jhona Burjack
Paco Rabanne
Million Fragrance Campaign Spring 2019
Director | Paul Gore
Photographer | Oliver Hadlee Pearch
Movement Director | Stephen Galloway
Models | Alton Mason, Dree Hemingway, Levi Dylan, Londone Myers, & Simona Kust
Stylist | Elodie David
Hair | Cyndia Harvey
Music | Rapper’s Delight – The Sugarhill Gang
Tom Ford
Research Beauty Campaign Spring 2019
Tom Ford Creative Director | Tom Ford
Agency | K. Studio
Photographer/Director | Steven Klein
Models | Alexandre Cunha, Birgit Kos, Blesnya Minher, Chunjie Liu, Malik Lindo
Stylist | Carine Roitfeld
Hair | Garren
Makeup | Diane Kendal
Tom Ford
Soleil Campaign Spring 2019
Tom Ford Creative Director | Tom Ford
Agency | KSTUDIO
Photographer/Director | Steven Klein
Models | Birgit Kos, Diego Villarreal, Henry Watkins
Stylist | Carine Roitfeld
Hair | Garren, Thom Priano
Makeup | Diane Kendal
Manicurist | Honey
Set Designer | Andrea Stanley
Color Grading & Finishing | Max Farago