Top 10 Breakout Fashion Ad Campaigns of Fall 2023

The Best Breakout Fashion Ad Campaigns of 2023 as chosen by Kenneth Richard

While having great product and a distinct design perspective are essential ingredients for a young brand’s growth towards success, ad campaigns can be even more important. The campaign is how you fill a static design element with life and direction, inviting potential customers to take the brand’s narrative in their own direction.

The Attico harnessed the energy of its debut runway show in Milan with a similarly strong campaign that appeared around the same time. Brand-new brand Zomer debuted with a campaign that nodded to childhood fashion fantasy in the form of its all-kid cast.
Les Benjamins and Bagllet drew on the visual energy of sci-fi classics like Dune and The Matrix, while Altuzarra and Shushu/Tong showed that often all that’s needed to elevate a lookbook into a campaign is a smart art director.

Here are The Impression’s Top 10 Breakout campaigns of the Fall 2023 season as selected by
Cheif Impressionist Kenneth Richard.

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Altuzarra

Altuzarra Creative Director | Joseph Altuzarra
Creative Director | Florentin Tuillier
Photographer | Dudi Hasson
Videographer | Lukasz Dziedzic
Models | Amar Akway, Beatriz Machado, Canlan Wang, and Cyrielle Lalande
Stylist | Caitlin Burke
Stylist Assistant | Christel Michelle
Photo Assistant | Kfir Mkonann
Photo Assistant 2 | Louis-Philippe Beauduin
Photo Assistant 3 | Eva Somers
Location | Brussels, Belgium

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