Is denim experiencing a renaissance? Or is it just now finally being accepted as an indispensible material (even though in reality, it has been for decades)?
These questions are debatable, but it seems obvious that luxury brands have finally embraced denim as a medium worthy of being explored and exploited. Subsequently denim has moved into the realm of high luxury with campaigns from Saint Laurent, Lanvin, and perhaps most strikingly, its prominent display at the Givenchy Spring 2020 runway show – where faded, ripped-up denim marched down the isle paired with jackets, blouses and prints. What makes this noteworthy is its reflection of how people wear clothes in the real world, perhaps an indication that even the most high-end customers don’t want to appear too bourgeois as they’re traipsing around the globe and lounging in exotic locales. Now that denim has moved up in the world, denim staples such as Levi’s and Calvin Klein will get a run for their money and will have to content with potentially more sophisticated competitors such as Celine, Iro, and Polo Ralph Lauren. Let the games begin!
Creative Director | Hedi Slimane Photographer/Director | Hedi Slimane Models | Marland Backus and Adrien Location | Paris Music | “Yooouuu” by Shitkid
“Be A Follower” Spring 2019
Agency | Publicis Italy Creative Directors | Thiago Cruz & Mihnea Gheorghiu Creative Development & Photography | Toilet Paper Creative Directors | Maurizio Cattelan and Pierpaolo Ferrari Director | Filippo D’Andrea Photographer | Pierpaolo Ferrari Artist | Maurizio Cattelan Talent | Alex Binaris, Jean Chang, Ami & Aya, Jennifer Grace, Kristen Crawley, Elias Riadi, Bloody Osiris Stylist | Marc Goehring Digital Creative Director | Sandra Bold Creative Director / Head of Social Media | Marco Viganò Senior Copywriter | James Andrews Art Directors | Cecilia Moro & Alice Teruzzi Jr. Art Director | Alex Eftimie Copywriter | Francesca Ferracini Jr. Copywriter |Anton Kuerschner
“Enjoy Before Returning” Fall 2019
Agency | Publicis Italy Photographer/Director | Angelo Pennetta Photo Production/Film Production | Art Partner Director | Similar But Different Film Production | Smuggler Stylist | Julia Sarr-Jamois
Photographer | Chris Colls Director | Alexy Benard Model | Abbey Lee Kershaw Hair | James Pecis Makeup | Fulvia Farolfi
Director/Photographer | Brianna Capozzi Talent | Camila Morrone Stylist | Carine Roitfeld Producer | CR Studio Location | Wolffer Estate, Hamptons, New York
Lanvin Creative Director | Bruno Sialelli Photographer | François Quillacq Models | Cyrielle Lalande and Matthew Petersen
Polo Ralph Lauren Creative Director | Ralph Lauren Photographers | Tim Hill & James Finnigan Director | Steven Brahms Models | Jegor Venned, Teresa Lourenco, George Okeny, Leila Dee Thomas, Altyn Simpson & Jeenu Mahadevan Hair | Adlena Dingham Makeup | Ciara O’Shea Casting Director | Mark Aguilar/East Tenth Casting
Agency | LJBTN Studios Creative Director | Jean-Baptiste Talbourdet & Lolita Jacobs Photographer | Jean-Baptiste Talbourdet Model | Roos Abels Stylist | Emily Mazur Hair | Joseph Pujalte Makeup | Celine Martin Manicurist | Alexandra Janowski
Saint Laurent Creative Director | Anthony Vaccarello Art Direction | Anthony Vaccarello Photographer/Director | Gray Sorrenti Models | Kaia Gerber, Simona Kust, Martina Boaretto, Mads Mullin, Rebecca Leigh Longendyke, Dakota Lindvall, Najib, Rai Langlois, & Dylan Christensenredits Hair | James Pecis Makeup | Kanako Takase Casting Director | Samuel Ellis Scheinman Music | Maggots Brain by Funkadelic