Top 10 Denim Fashion Ad Campaigns for 2019

Top 10 Denim Ad Campaigns of 2019


Is denim experiencing a renaissance? Or is it just now finally being accepted as an indispensible material (even though in reality, it has been for decades)?

These questions are debatable, but it seems obvious that luxury brands have finally embraced denim as a medium worthy of being explored and exploited. Subsequently denim has moved into the realm of high luxury with campaigns from Saint Laurent, Lanvin, and perhaps most strikingly, its prominent display at the Givenchy Spring 2020 runway show – where faded, ripped-up denim marched down the isle paired with jackets, blouses and prints. What makes this noteworthy is its reflection of how people wear clothes in the real world, perhaps an indication that even the most high-end customers don’t want to appear too bourgeois as they’re traipsing around the globe and lounging in exotic locales. Now that denim has moved up in the world, denim staples such as Levi’s and Calvin Klein will get a run for their money and will have to content with potentially more sophisticated competitors such as Celine, Iro, and Polo Ralph Lauren. Let the games begin!

Celine

Fall 2019

Creative Director | Hedi Slimane
Photographer/Director | Hedi Slimane
Models | Marland Backus and Adrien
Location | Paris
Music | “Yooouuu” by Shitkid


Diesel

 “Be A Follower” Spring 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Agency | Publicis Italy
Creative Directors | Thiago Cruz & Mihnea Gheorghiu
Creative Development & Photography | Toilet Paper
Creative Directors | Maurizio Cattelan and Pierpaolo Ferrari
Director | Filippo D’Andrea
Photographer | Pierpaolo Ferrari
Artist | Maurizio Cattelan
Talent | Alex Binaris, Jean Chang, Ami & Aya, Jennifer Grace, Kristen Crawley, Elias Riadi, Bloody Osiris
Stylist | Marc Goehring
Digital Creative Director | Sandra Bold
Creative Director / Head of Social Media | Marco Viganò
Senior Copywriter | James Andrews
Art Directors | Cecilia Moro & Alice Teruzzi
Jr. Art Director | Alex Eftimie
Copywriter | Francesca Ferracini
Jr. Copywriter |Anton Kuerschner


Diesel

“Enjoy Before Returning” Fall 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Agency | Publicis Italy
Photographer/Director | Angelo Pennetta
Photo Production/Film Production | Art Partner
Director | Similar But Different
Film Production | Smuggler
Stylist | Julia Sarr-Jamois


Iro

Fall 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Photographer | Chris Colls
Director | Alexy Benard
Model | Abbey Lee Kershaw
Hair |  James Pecis
Makeup | Fulvia Farolfi


Jordache

Pre-Spring 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Director/Photographer | Brianna Capozzi
Talent |  Camila Morrone
Stylist | Carine Roitfeld
Producer |  CR Studio
Location | Wolffer Estate, Hamptons, New York


Lanvin

Fall 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Lanvin Creative Director | Bruno Sialelli
Photographer | François Quillacq
Models | Cyrielle Lalande and Matthew Petersen


Love Moschino

Spring 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Photographer | Giampaolo Sgura
Models | Alicia Herbeth & Denek Kania
Hair | Franco Gobbi
Makeup | Jessica Nedza
Casting | Simone Bart Rocchietti


Polo Ralph Lauren

Fall 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Polo Ralph Lauren Creative Director | Ralph Lauren
Photographers | Tim Hill & James Finnigan
Director | Steven Brahms
Models | Jegor Venned, Teresa Lourenco, George Okeny, Leila Dee Thomas, Altyn Simpson & Jeenu Mahadevan
Hair | Adlena Dingham
Makeup | Ciara O’Shea
Casting Director | Mark Aguilar/East Tenth Casting


Redone

Fall 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Agency | LJBTN Studios
Creative Director | Jean-Baptiste Talbourdet & Lolita Jacobs
Photographer | Jean-Baptiste Talbourdet
Model | Roos Abels
Stylist | Emily Mazur
Hair | Joseph Pujalte
Makeup | Celine Martin
Manicurist | Alexandra Janowski


Saint Laurent

Spring 2019

Top 10 Denim Fashion Ad Campaigns for 2019

Saint Laurent Creative Director | Anthony Vaccarello
Art Direction | Anthony Vaccarello
Photographer/Director | Gray Sorrenti
Models | Kaia Gerber, Simona Kust, Martina Boaretto, Mads Mullin, Rebecca Leigh Longendyke, Dakota Lindvall, Najib, Rai Langlois, & Dylan Christensenredits
Hair |  James Pecis
Makeup | Kanako Takase
Casting Director | Samuel Ellis Scheinman
Music | Maggots Brain by Funkadelic