Top 10 Digital Fashion Programs of the Fall 2023 Season
You’d be hard pressed today to find a campaign that doesn’t have some “digital” element to it; even campaigns that are crafted with print in mind can be seen all over the internet and social media. But our Best Digital Campaigns category celebrates those fashion marketing moments that make the most of the format’s possibilities for innovation and imagination, or that couldn’t exist anywhere else.
Diesel put its own brilliant twist on classic Where’s Waldo puzzles, utilizing a huge cast, clever digital editing, and unfettered imagination to create an expansive tableau rife with narrative details. The project was complete with its own website that tasked fans with scouring the image for certain details and rewarded them with Diesel prizes.
Bape took us back in time to a pre-smart-phone moment of the digital age via its collaboration with Tamagotchi, releasing limited editions of the iconic handheld digital pet.
Ralph Lauren may have offered a glimpse at the future of digital retail, deploying cutting-edge CGI and rendering technology to create an immersive virtual space that is both an architectural ode to the brand’s legacy and an RL boutique like no other.
The lead up to Phoebe Philo’s long-anticipated return to the fashion spotlight was a masterclass in using one’s own digital channels to multiply hype and covetability. The announcements and teasers for the first collection release from her eponymous label was all done through newsletters and social media, driving a feeling of exclusivity and deepening the brand’s commitment to remain outside of the unsustainable pace of the fashion establishment.
Here are The Impression’s Top 10 digital campaigns of Fall 2023 as selected by our editorial team.
Alexander Wang
‘Bodywear’ 2023
Photographer | Jamie Morgan
Models | Lana Rhoades
Hair | Edward Lampley
Makeup | Kali Kennedy
Manicurist | nailsbymei
Set Designer | Tom Schneider
Bad Bunny x Adidas
Fall 2023
A Bathing Ape x Tomagatchi
Fall 2023
Coperni
Fall 2023
Campaign Credits
Coperni Creative Director and Co-Founder | Sébastien Meyer
Coperni CEO and Co-Founder | Arnaud Vaillant
Agency | Kate Moss Agency Ltd
Creative Consultants | Kevin Tekinel and Charles Levai
Film Directors | Florent Canale and Alexandre Silberstein
Model | Lila Grace Moss
Stylist | Helena Tejedor
Production | 8849 (Everest Lab)
Music | Anomaly Spectre
Video Credits
Directors | Florent Canale and Alexandre Silberstein
inspired by Coperni’s Fall-Winter 2023 show
based on Jean de La Fontaine “Le Loup et l’Agneau”
Production | 8849 (Everest Lab)
Co-production | Alexandre Silberstein and Coperni
Model | Lila Grace Moss
Agency | Kate Moss Agency Ltd
3D scan | FBFX (London)
Producers | Sylvain Obriot & Thomas Espinosa
Production Coordinator | Sonlan Tran
Model | Lila Grace Moss
Agency | Kate Moss Agency Ltd
3D scan | FBFX (London)
Producers | Sylvain Obriot & Thomas Espinosa
Production Coordinator | Sonlan Tran
3D Artists
Lead Unreal Artist | Vincent Legrand
UE Environment Artist | Somphout Chanhtaboutdy
Clothing, Accessories & Props Modeling Artist | Nolan Hortolan
Robot Modeling Artist | Arthur Palluy
Coding & AI | Louis Jeckel
Motion Capture Model | Marine Lemonnier – Folkr studio
Color Grading | Baptiste Vieillard
Coperni Co-founders | Sebastien Meyer & Arnaud Vaillant
Creative consultants for Coperni | Kevin Tekinel & Charles Levai
Styling | Helena Tejedor
Head of design | Charlotte Raymond
Image and communication manager | Mathilde Matteucci
And all the Coperni team
Music | Anomaly Spectre Musical
Music Advisor | Marco Novoa
Mastering | Jeremy Obriot
Additional Software
Clothing | Marvelous designer
Modeling | Maxon’s Cinema 4D, Blender
Ai source scripts generation | ChatGPT
Ai voice generation | Play.HT
Streaming service | Cloudflare
Motion Capture | Rokoko smartsuit pro II Actorcore
Made with Epic game’s Unreal Engine 5.2
Lila Moss Avatar © Lila Grace Moss
Looks from FW 23 © Coperni
© 2023, 8849 x Coperni x Alexandre Silberstein
Diesel
Fall 2023
Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Johnny Dufort
Location | Breganze, Italy
Gentle Monster
‘Optical Collection’ 2023
credits
Jacquemus
Fall 2023
Marc Jacobs
Fall 2023
Marc Jacobs Creative Director | Marc Jacobs
Photographer | Tyrone Lebon
Talent | Kim Kardashian
Stylist | Alastair McKimm
Phoebe Philo
Fall 2023
Creative Director: Phoebe Philo
Models: Sharon Genish , Helena Olmedo Duynslaeger
Photographer: Tyrone Lebon
Hair Stylist: Claire Grech
Makeup Artist: Mel Arter
Manicurist: AMA Quashie
Set Designer: Jabez Bartlett
Casting Director: Julia Lange
Ralph Lauren
Fall 2023
Ralph Lauren Chief Creative Officer | Ralph Lauren
Photographer | Carter Berg
Videographer | Robet Elswit
Models | Anna Ewers & Fei Fei Sung
Stylist | Meryl Griffith
Hair | Tomo Jidai
Makeup | Mark Carrasquillo
Manicurist | Dawn Sterling
Casting Director | Piergiorgio Del Moro