Top 10 Fashion Accessories Ad Campaigns of 2023

The Top 10 Fashion Accessories Ad Campaigns of 2023 Season as chosen by The Impression’s Editorial Team

Though bags and shoes continue to be the biggest driving factor of sales in luxury fashion, accessories campaigns can often play second fiddle to seasonal ready-to-wear campaigns in terms of their scope and creativity in concepting and building out narrative – especially in a year when investing in beautifully executed traditional fashion campaigns took a bit of a back seat to digital activations.

Nonetheless, this transition space between classic print ad and forward-thinking digital activation can be the ideal for the kind of snappy visual storytelling in which accessories thrive: one product, one star, big impact.

Louis Vuitton tapped Steven Miesel for a campaign that highlighted its long-awaited second collaboration with Yayoi Kusama, bringing the artist’s signature polka dots playfully to life (a campaign that arrived in tandem with some crazy store takeovers). Loewe continued to blur the boundaries between art and reality while flexing its mastery of craft. One of the most unique and focused accessories brands to emerge in the last few years, 13 09 SR explored contrasting textures for a slick, sensual, and utterly cool campaign.

Here are The Impression’s Top 10 Accessories Ad Campaigns of 2023 as selected by
Chief Impressionist Kenneth Richard.

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