The Best Fashion Ad Campaigns of 2025 as chosen by The Impression’s Editorial Team
The most compelling campaigns of the year did more than capture attention—they articulated point of view. In a crowded visual landscape, these campaigns stood out through clarity of concept, disciplined execution, and a confident understanding of what the house wanted to say. Whether expansive or restrained, they treated imagery as communication, using storytelling to reinforce identity rather than chase relevance.
What united the top campaigns was intention. Each demonstrated a thoughtful balance between creativity and strategy, emotion and precision. These were not exercises in excess, but carefully constructed worlds that invited engagement and rewarded close reading. Together, they offered a snapshot of where fashion communication is headed—proving that the strongest campaigns remain those that know exactly who they are speaking to, and why.
Dior – Fall 2025
Dior Womenswear Creative Director | Maria Grazia Chiuri
Creative Director | Margot Populaire
Photographer/Director | Tim Walker
Models | Achol Kuir, Ebba Bostrom, Huijia Chen, Laura Savy, Peris Adolwi
Stylist | Elin Svahn
Hair | Malcolm Edwards
Makeup | Sam Bryant
Set Designer | Shona Heath
Valentino – Spring 2025
Valentino Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer & Director | Glen Luchford
Models | Aaron Danner, Aimee Byrne, Arek John, Gen Itakura, Glory Adjei, Kieran Richber, Pati Bogusz, Summer Dirx, Weiyi Fang
Stylist | Jonathan Kaye
Hair | Paul Hanlon
Makeup | Yadim
Manicurist | Lauren Michelle Pires
Casting Director | Ben Grimes
Set Designer | Gideon Pointe
Prada – Spring 2025 Ad Campaign
Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Author | Ottessa Moshfegh
Photographer | Steven Meisel
Model | Carey Mulligan
Stylist | Jay Songzio
Hair | Suhyeon Jeon
Makeup | Ryuna
Bottega Veneta – ‘What Are Dreams’ Fall 2025
Bottega Veneta Creative Director | Louise Trotter
Photographer & Videographer | Duane Michals
Talent | Jacob Elordi
Location | Duane Michals’ New York home
Saint Laurent – Pre-Fall 2025
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Mert Alas
Models | Kate Moss, Chloë Sevigny, and Frankie Rayder
Location | Los Angeles, California
Loewe – Spring 2025
Loewe Creative Director | Jonathan Anderson
Photographer | David Sims
Executive Producer | Gemma Soriano
Models | Taylor Russell, Drew Starkey, and Wang Yibo
Stylist | Benjamin Bruno
Set Designer | Poppy Bartlett
Location | Tavertet, Spain
Alaïa – Fall 2025
Alaïa Creative Director | Pieter Mulier
Art Director | Ezra Petronio, Lana Petrusevych
Photographer | Tyrone Lebon
Videographer | Frank Lebon
Models | Loli Bahia and Nastassia Legrand
Hair | Anthony Turner
Makeup | Christelle Cocquet
Manicurist | Beatrice Eni
Casting Director | Ashley Brokaw
Set Designer | Vincent Olivieri
Location | Northern coast of France, Cap Blanc-Nez & Cap Gris-Nez
Burberry – Fall 202
Burberry Creative Director | Daniel Lee
Art Director | Lane & Associates
Photographer | Sam Rock
Models | Rupert Everett, Luther Ford, Jeny Howorth, Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan, and Iris Lasnet
Hair | Shiori Takahashi
Makeup | Ammy Drammeh
Casting Director | Anita Bitton
Location | Wolterton Hall
Courrèges – Fall 2025
Courrèges Creative Director | Nicolas Di Felice
Artist | Dan Colen
Moments Like This Never Last (2010)