Considering so many fashion houses make the majority of their revenue in the fourth quarter via gifting, it is surprising that the adverting field is thins out with few fashion players entering the game to maximize the opportunity. That being said, there were some dynamic Holiday 2019 fashion ads this season including notable ones from Gucci, Gap, JW Anderson, and Hermès.
Gucci’s Alessandro Michele and Creative Director Christopher Simmonds once again reteamed with director Harmony Korine to build a narrative for the season centered around a Christmas Cruise complete with Santa and a diverse range of characters. JW Anderson brought back his QVC inspired character, Sandie Stone, played by Justin Vivian Bond to share how to do up the holidays while Hermès continued to delight with their imaginative animated worlds. Notable for the season was a change of direction for Gap whose new CMO Alegra O’Hare teamed with Johannes Leonardo for fashion’s most emoting campaign of the season and well played one of the holidays shifting from traditional TV spots to airing on streaming platforms such as Hulu, and other digital networks such as Vevo and Facebook Watch.
By pulling these Top 10 Holiday Fashion Ad Campaigns of 2019 together, The Impression hopes to inspire others to enter the field for next season and not let the Grinch of budgets get the better of fashion.
Burberry Chief Creative Officer | Riccardo Tisci Photographer/Director | Mert Alas & Marcus Piggott Talents | Alexis Chaparro, Arah Clarke, Ava Valentine, Blanket, Bodhi Horton, Boychild, Carla Bruni, Casper Chatfield, Cassius Varghese, Cecilia Chancellor, Christian Guzman, Dahely Nunez, Daisy Middleton, Elis Moaven, Fran Summers, Hector Polio, Howard Griffiths, Ikram Abdi Omar, Jacob Guerra, Jaeda Sherman, Jose Polio, Keith Summers, Kristians Jakovlevs, Lea T, Leissy De La Cruz, Louis Chatfield, Mahmood, Marina Morena, Noah Carlos, Noah Landes, Regina Limon Vega, Reia Zhing Cheong, Ruben Loftus-Cheek, Sasha Pivovarova, Shay, Valentin Bedford, Wu Tsang, Yoo Ah-in, Zhou Dongyu Stylist | Carlos Nazario Hair | Anthony Turner Makeup | Isamaya Ffrench Music | What Is Love? by Deee-Lite
GAP CMO | Alegra O’Hare Agency | Johannes Leonardo Creative Director | Omid Amidi Director | A.G. Rojas Music | Where is My Mind by Guy Farley
JW Anderson Creative Director | Jonathan Anderson Director | Michael McCool Director of Photography | Sam Goldie Photographer | Drew Wheeler Talents | Mx Justin Vivian Bond as Sandie Stone, Jill Pangallo as Joyce Nawmen, Jeremy L as Irwin Hair | Daniel Martin Makeup | Andrew Gallimore Manicurist | Jenny Longworth Production Designer | Thomas Petherick Production | Holmes production
Miu Miu Creative Director | Miuccia Prada Agency | Jacobs+Talbourdet-Napoleone Creative Director | Jean-Baptiste Talbourdet & Lolita Jacobs Photographers | Chris Rhodes & Jean-Baptiste Talbourdet Director | Simon Cahn Models | Diacaria Kreminta, Evelyn Nagy, Sculy Mejia, Xie Chaoyu Stylist | Ursina Gysi Hair | Chi Wong Makeup | Adrien Pinault Casting Director | Hailey Gates
Polo Ralph Lauren – Every Moment Is A Gift
Ralph Lauren Creative Director | Ralph Lauren Photographers | Hill & Aubrey (Tim Hill & James Aubrey Finnigan) Director | Steven Brahms Talents | Taylor Hill & Family, Gough Family, Phillip Bread & Myers family, Matt Dallas, Blue Hamilton & Son, Damian, Zoya Loeb & Family, Jegor Venned, Altyn Simpson, Herieth Paul, Jeenu Mahadevan, Chunjie Liu & Zhao Lei Hair | Vi Sapyyapy Makeup | Pey Gay Music | Homecoming by Josh Ritter
Roger Vivier Creative Director | Gherardo Felloni Agency | Bonjour Paris Director | Laura Sicouri Cinematographer | Andrea Danese Production | Insurrection Screenwriters | Enrico Manzo & Andrea Danese Talent | Pauline Jacquard, Raban Renatus, & Tuna Melts My Heart Location | Paris Music | Panarama
Thom Browne Creative Director | Thom Browne Photographers | Cass Bird, Daniel Arnold, Emma Swanson, & Thomas McCarty Director/DP | Zach Sky Talents | Robert Childs, Mario Carbone, Derek Blasberg, Lil Uzi Vert, Ella Balinksa, Dan Donegan, Rocky Hardwood, Ruby Aldridge, Jeremy O. Harris, Richie Shazam, Samuel Hine, Chris Black, & Chloe Wise Cam Operator | Ben Shapiro 1st AC | Sam Wood Sound Mixer | Lily Bernstein Editor | Max Basch
Versace Creative Director | Donatella Versace Director/Creative Director | Sarah Baker Photographers | Edith Bergfors & Milo Reid Talents | Helena Christensen, Sarah Baker, Donatella Versace Hair | Denise Kum Makeup | Tahira Set Designer | Enrico Pompili
WHERE FASHION GETS CREATIVE
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