Menswear stepped up its game this season with a slew of campaigns that balanced concept, execution, emotion, memory, and at times, humor.
Due to the men’s cadence of presenting collection ahead of women’s, men’s has benefited from the long lead time to concept before delivery, by about 2 months for spring. That additional time benefitted houses including Dior, Boss, Raf Simons, Berluti as well as Prada, Celine, and Zara.
This season saw Willy Vanderperre lens two of the top 10 men’s campaigns including Ludovic de Saint Sernin and Raf Simons. With the former, the photographer has managed to carve out a brand DNA marinated in sexuality that far too often falls to the wayside for men’s campaigns.
Of particular note this season is Zara. The film by Fabien Baron and photography by Craig McDean are both sublime and a real lesson in how a powerful concept and execution can elevate a mainstay brand above many a luxury house. The stage is set, pun intended, for how other houses respond. We hope the best for their future opening receptions.
Here are The Impression’s Top 10 Men’s Fashion Ad Campaigns of Spring 2020 as selected by our Chief Impressionist Kenneth Richard and the team at The Impression.
Amir Creative Director | Mike Amiri Agency | Jonny Lu Studio Creative Director | Jonny Lu Photographer | Jonas Lindstroem Models | Mara Kaswampiro, Katya Bybina, Eduards Kraule, Jekardi Skyes, & Helio Tabaillon Stylist | Max Clark Casting Director | Arianna Pradarelli
Berluti Creative Director | Kris Van Assche Photographer | Ronan Gallagher Director | Nicolas Santos Director of Photography/Editor | Stini Röhrs Models | Olly Martyn, Huug Noordermeer, Svend T. Bjoern Stylist | Mauricio Nardi Hair | Yuji Okuda Makeup | Satoko Watanabe Grading | ARRI Media Berlin Music | Studio Frédéric Sanchez
Agency | Baron & Baron Creative Director | Fabien Baron Director | Fabien Baron Photographer | Craig McDean Accessories | Shot by Thomas Lohr Stylist | Ludivine Poiblanc Hair | Paul Hanlon Makeup | Diane Kendal Models | Henry Kitcher & Tim Schuhmacher
Celine Creative Director | Hedi Slimane Photographer/Director | Hedi Slimane Models | Martin Jorgensen, Jacob, & Tom Hair | Esther Langham Makeup | Aaron de Mey Location | Côte d’Azur, France Music | “Vile Man” by Acid Baby Jesus
Dior Men’s Creative Director | Kim Jones Creative Director | Ronnie Cooke-Newhouse Photographer | Steven Meisel Models | Braien Vaiksaar, Kohei Takabatake, Liam Marquant, Ludwig Wilsdorff, & Serigne Lam Stylist | Melanie Ward Hair | Guido Palau Makeup | Pat McGrath Casting Director | Shelley Durkan Set Designer | Mary Howard
Ludovic de Saint Sernin
Brand Creative Director | Ludovic de Saint Sernin Art Director | Simon B Mørch Photographer | Willy Vanderperre Model | Loris Mascarel Model Agency | Liana Soulie @ Success Models Hair | Louis Ghewy Makeup | Lynsey Alexander Manicure | Anatole Rainey Press | A.I. Casting Director | Piotr Chamier Set Designer | Pepijn Vanlooy Location | Little Grand Studio Production | Entrée Libre
Prada Creative Director | Miuccia Prada Creative Director | Ferdinando Verderi Photographer | David Sims Models | Frank Ocean, Austin Butler, & Nicolas Winding Refn
Raf Simons Creative Director | Raf Simons Photographer | Willy Vanderperre Models | Daan Duez, Dries Haseldonckx, Ilona Desmet, Luca Lemaire, & Maoro Bultheel Stylist | Olivier Rizzo Hair | Anthony Turner Makeup | Peter Philips Set Designer | Emma Roach
Thom Browne Creative Director | Thom Browne Photographer | Luis Alberto Rodriguez Stylist | Ian Bradley
Agency | Baron & Baron Chief Creative Director | Fabien Baron Creative Director | Christophe Derigon Film Director | Fabien Baron Director of Photography | Philippe Le Sourd Executive Producer | Mina Viehl Production | Seeker Productions / 138 Productions Photographer | Craig McDean Models | Rockwell Harwood, Benno Bulang, Oumar Abdu Rahman Diouf, Leon Dame, Elias de Poot, Romaine Dixon, Jonas Glöer, Junyounghwang, Henry Kitcher, & Erik Van Gils Stylist | Karl Templer Hair | Eugene Souleiman Makeup | Susie Sobel Casting Director | Ashley Brokaw Set Designer | Mary Howard EP of Post | Jacques del Conte Editor | Will Town Music | Future Perfect Sound Design | Raphael Ajuelos