The Spring 2025 season forms a major moment for luxury houses, as the fashion news cycle of 2024 has been shaped by tidings of stagnating sales growth in markets around the world – with some exceptions. We were thus eager to see how major brands would rise to the challenge and deliver collections that balance commercial appeal with creativity and, perhaps most importantly, a strong point of view.
The response to this challenge was a bit surprising, but certainly not disappointing. While it’s tough to nail down anyone theme or overarching trend, a new sense of creative freedom seems present; designers are shirking the constraints foisted upon them by the pace and trends of the digital era and embracing a more boldly creative take on luxury, from JW Anderson’s surreal shapes to Nicolas Ghesquière’s avant-garde historical synthesis for Louis Vuitton.
Alaïa made stunning use of the Guggenheim with its first show in New York, echoing the building’s iconic curving architecture across a collection that was a beautiful example of creative constraint in its decision not to use any buttons or zippers.
Not only was Bottega Veneta our most watched show of the season, but Matthieu Blazy’s revisiting of the possibilities and play of childhood dress-up also resulted in one of the best collections of Spring 2025.
Prada takes home the coveted top spot with a collection that saw Raf Simons and Miuccia Prada set out to intentionally break the rules of the moment’s digital overload and shatter the algorithm with an ecstatic and beautifully chaotic celebration of utterly individual dressing.
Here are The Impression’s Top 10 Shows of the Spring 2025 season as selected by our Editor-in-Chief, Kenneth Richard.