The limited-edition collection reimagines Tory Burch icons through the colors and textures of Swedish candy
Tory Burch has partnered with BonBon, the American candy brand known for its Swedish sweets, to launch a playful, candy-inspired collection. Available now through June 23, the Tory Burch x BonBon capsule reinterprets Burch’s signature styles through the textures, colors, and charm of BonBon’s bestsellers.
The collaboration transforms pieces like the Miller sandal and mini Fleming hobo bag with a beaded sugar-like coating, mimicking sour gummies. Puffy sandals channel marshmallow pastels, while earrings and charms draw from Burch’s favorite candies—salty licorice, sour fish, and more. Limited-edition packaging and dustbags appear in BonBon’s signature pink and blue.
Prices range from $78 to $598, with a $30 Embrace Ambition Bracelet benefiting the Tory Burch Foundation. It’s BonBon’s first product collab and a rare partnership for Burch, who discovered the brand in 2018 and has been gifting its pink candy bags ever since.
“Tory was one of our first supporters,” said BonBon cofounder Selim Adira. “This beautiful collection showcases the authentic colors and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap.”
The collection launches in Tory Burch boutiques, BonBon stores, Bloomingdale’s, and online, with international rollout to follow. Actress Madelaine Petsch stars in the campaign, shot by Oliver Hadlee Pearch, with social content by her friend Owen Thiele.
Retail activations include a pick-and-mix cart at Bloomingdale’s 59th Street every Saturday, a Gansevoort Plaza pop-up June 6–8, and Swedish candy gifts with purchase in stores. Select boutiques will also feature candy carts to sweeten the shopping experience.
