Tory Burch Debuts Her New Rodeo Flagship with Store Launch Party

The evening featured DJ sets, live jazz, a mentalist, and dinner at Mr. Chow

On Monday night, Tory Burch celebrated the opening of her new Rodeo Drive flagship with a lively cocktail party and intimate dinner.

The store marks a new era for the brand, with bold architecture and eclectic design details. “Working on this store was incredibly personal,” said Tory Burch. “To me, it feels quintessentially L.A., where modern design is juxtaposed against so much natural beauty.”

Guests sipped martinis and enjoyed mind-reading sessions with mentalist Matt Cooper while DJ Pee .Wee, aka Anderson .Paak, and jazz trumpeter Maurice “MoBetta” Brown provided the evening’s soundtrack. Brown later led guests down the block to Mr. Chow for dinner, where DJ Mad Marj played a celebratory set and photographer Andrew Tess captured the scene in Polaroids.