Review of Tory Burch Spring 2025 Ad Campaign with model Xiao Wen Ju
Tory Burch looks forward to the year of the snake with a joyful campaign for her Lunar New Year capsule.
Energetic and direct, the festive imagery finds model Xiao Wen Ju dressed in the special collection’s bright red and snake motifs, framed against blue sky and overlooking rolling green hills.
With so many Lunar New Year campaigns relying on the same motifs of the color red, the presence of the snake, and citrus fruit, campaigns such as this one that don’t engage in emotional storytelling can run the risk of feeling forgettable. Nonetheless, the direct visuals do successfully bring these motifs and the holiday’s energy of celebration and renewal into Tory Burch’s visual world of optimistic feminine style.
Tory Burch Creative Director | Tory Burch
Model | Xiao Wen Ju