While New York City typically forms the focal point of Tory Burch’s campaigns, this season’s sees its empowered protagonists take a trip to the hills of Hollywood. The location feels fitting for the spirit of the collection, which puts a modern, light, and airy spin on the brand’s signatures. The imagery feels at once idealized and grounded, tapping into the modern mythos of west-coast America but channeling this energy to present a real vision of confident stylish women who we feel like we know, or want to know.
The campaign nicely introduces a refreshed spirit of fun while keeping closely within Tory Burch’s recognizable brand identity.
Tory Burch Creative Director | Tory Burch Photographer | Jamie Hawkesworth Models | Vittoria Ceretti, Emily Ratajkowski, Ugbad Abdi Stylist | Brian Molloy Hair | Ramona Eschbach Makeup | Lucia Pica Set Designer | Spencer Vrooman
WHERE FASHION GETS CREATIVE
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