Ugg Debuts NYC Flagship Store

Ugg Debuts NYC Flagship Store


Southern California-based brand Ugg debuts a new flagship store at 530 Fifth Avenue in New York City (on 45th Street). The first to lead a curated fleet of flagship stores, which will be rolled out globally in 2021 and beyond.

Built to reflect the brand’s evolution from the iconic ‘Classic’ boot to a full lifestyle brand, the multi-level, 12,842 square foot store reflects its California roots. Designed by Los Angeles-based architecture studio Florencia Pita & Co., in partnership with San Francisco-based Quezada Architecture, the store will feature exclusive items and experiences throughout the years.

To celebrate the first flagship store in NYC and connect with the local community, Ugg regionalized their holiday ‘Feel Love.’ campaign and featured three courageous New York-based real-life heroes. The stories of King’s County Distillery Co-Owner Colin Spoelman, ICU nurse Kimberly Llanto, and restaurant owner Melba Wilson and their kindness, generosity, and public service inspire all. Life in 2020 has changed immeasurably, but humanity has met its challenges with resilience, courage, and above all, love.

Knowing many heroes work off hours, UGG is opening the doors to its flagship specifically to serve these brave individuals. Starting Nov. 22 and every Sunday until the end of the year, military, health care, fire and police workers can shop early from 10:00 AM to 12:00 PM EST and receive 10% off full price items. 

Location | 530 Fifth Avenue, New York City, USA