Ulla Johnson

Spring 2023 Ad Campaign

Review of Ulla Johnson Spring 2023 Ad Campaign by Creative Director Ulla Johnson with Photographer Yelena Yemchuk with models Akon Changkou and Lulu Tenney

Ulla Johnson serves up bohemian-luxe vibes with a bold and bright Spring 2023 ad campaign photographed by Yelena Yemchuk. The campaign shifts away from the conventional, showcasing a desert theme with vivid hues, mosaic art-inspired visuals, and artisanal textiles. Against the backdrop of arid landscapes, the campaign captures the spirit of adventure and wanderlust while maintaining an upscale and luxurious vibe.

With intricate mosaic motifs seamlessly incorporated into the collection, Ulla Johnson’s designs are presented in a sophisticated and refined manner. The campaign exudes a bohemian aesthetic with flowing dresses, statement accessories, and impeccable styling that elevates the overall appeal. The attention to detail and high-quality materials used in the styling further enhance the brand’s signature balance of nostalgia and contemporary fashion.

Overall, Yemchuk’s work is a visual extravaganza that delivers a captivating bohemian-luxe aesthetic with a touch of flair with the unexpected desert theme. The campaign sets a high standard for Ulla Johnson, showcasing its impeccable craftsmanship, unique design elements, and upscale appeal boldly and brightly, producing a campaign that fits perfectly with house codes.

Creative Director | Ulla Johnson
Photographer | Yelena Yemchuk
Models | Akon Changkou, Lulu Tenney
Fashion Editor | April Hughes
Hair | Recine
Makeup | Romy Soleimani
Casting Director | Anita Bitton

Editorial Director | The Impression