The actress joins Valentino, reuniting with Creative Director Alessandro Michele
Maison Valentino has appointed actress Dakota Johnson as its new global brand ambassador, marking the continuation of the house’s dialogue with figures who embody artistry, elegance, and cultural resonance. The partnership underscores Valentino’s commitment to connecting fashion and culture through storytelling and creative expression.
Known for her refined sense of style and versatile performances, Johnson brings a creative sensibility shaped by a distinguished film career and a deep appreciation for fashion as a form of personal expression. Her understated yet confident presence aligns seamlessly with Valentino’s vision of modern elegance.
“I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele,” Johnson said. “I am honored and excited to begin this new chapter with a team of such wonderful and talented people.”
An acclaimed actress, producer, and director, Johnson gained international attention through the Fifty Shades franchise and has since starred in The Lost Daughter, Suspiria, The Peanut Butter Falcon, Black Mass, and A Bigger Splash. Through her production company TeaTime Pictures, she has produced and starred in Cha Cha Real Smooth, Am I Ok?, and Daddio. Most recently, she earned critical praise for her performance in Celine Song’s Materialists and will soon appear in Verity, based on the Colleen Hoover novel.
Maison Valentino looks forward to working with Johnson on upcoming projects and events, celebrating her creative depth and timeless sense of style.