The legendary New York club becomes the backdrop for the 2025 Ivory Collection’s one-night debut
Valentino Beauty will revive New York’s iconic Studio 54™ on September 10th for a one-night event marking the launch of its Born in Roma Rendez-Vous Ivory Collection 2025. The gathering, set to draw fashion insiders, creatives, and longtime friends of the brand, aims to channel the energy and freedom that once defined the legendary nightclub.
The limited-edition fragrance and beauty capsule will debut in a new ivory design with gold accents, framing updated versions of the Born in Roma Donna and Uomo fragrances. Also joining the collection is the Spike Valentino Ivory, a new sculptural addition to the brand’s beauty universe. With a nod to the irreverent spirit of Studio 54™, the collection is positioned as a canvas for personal expression.
Originally known as a haven for artists, musicians, and cultural figures in the 1970s and early ’80s, Studio 54™ remains a symbol of nightlife’s creative edge. For Valentino Beauty, the venue serves as more than just a setting—it reflects the collection’s emphasis on individuality and the idea of beauty as performance.
The campaign, photographed by Carlijn Jacobs and featuring model Adut Akech, captures the mood of the collection through scenes of stylized nightlife—light flares, mirror reflections, and visual cues drawn from club culture. While shot in a contemporary setting, the imagery draws on the visual language of disco-era glamour, merging it with the Maison’s established aesthetic codes.
The Rendez-Vous Ivory Collection will be released in limited quantities and available in select locations worldwide. The event at Studio 54™ marks Valentino Beauty’s latest effort to link fragrance and makeup launches with cultural moments, positioning the brand within a wider creative conversation.
