Valentino 'Fireflies' Spring 2026 Ad Campaign

Review of Valentino ‘Fireflies’ Spring 2026 Ad Campaign with Photographer Willy Vanderperre with models Amos Laermans, Chloe Oh, Emese Nyiro, LV Yifan, Malena Tafel, Perus Adolwi, Saliou Gueye, Siddharta van der Sluis, Valery Sergeeva

There is a noticeable softening in Valentino’s ‘Fireflies’ Spring 2026 campaign, a sense that the house is finding its harmony. What emerges here feels choral rather than singular. The history of Valentino speaks through the rooms, through proportion, intimacy, and grace, while Alessandro Michele’s task is felt in the way those elements are brought forward, translated for the present with care rather than disruption. His voice remains distinct, yet it no longer dominates the composition. Instead, it moves among many others, design, setting, casting, craft, allowing the campaign to sound fuller, more resolved.

What lingers is a sense of ease. Nothing feels forced. The campaign trusts atmosphere, letting emotion accumulate rather than announce itself. Michele’s romantic instincts are present in texture, gesture, and quiet eccentricity, but they sit comfortably within the house’s own language of elegance and restraint. The imagery unfolds at its own pace, encouraging the viewer to linger and reflect.

There’s a generosity in how multiple expressions of beauty are allowed to coexist. Masculine and feminine codes mingle without friction. Grandeur and fragility share the same frame. The house seems confident enough to hold complexity without resolving it into a single statement, allowing softness and strength to speak at equal volume.

If earlier moments felt defined by the emergence of a star voice, this campaign suggests a recalibration. Leadership shows itself through listening as much as direction. Valentino’s ‘Fireflies’ leaves the impression of voices finally moving together, each distinct, each necessary, forming a composition that feels complete without needing to crescendo.