Lunar New Year 2023 Ad Campaign


Lunar New Year 2023 Ad Campaign

Review of Valentino Lunar New Year 2023 Ad Campaign with models Sun Li and Sun Yan

Valentino welcomes Lunar New Year with a sumptuous and celebratory new campaign.

Starring actor and brand ambassador Sun Li alongside her sister, actor Sun Yan, the campaign serves mostly as a stylish and competent lookbook for the brand’s celebration-ready Lunar New Year collection. The collection sticks to the tradition of red as the symbolic color for the celebration, updating Valentino classics as well as the house’s freshly launched monogram in an all-over red palette that’s primed to welcome new beginnings with warmth and excitement.

Valentino Creative Director | Pierpaolo Piccioli
Models | Sun Li, Sun Yan

Senior Fashion Writer | The Impression
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