Versace Enhances Leadership with Caroline Deroche Pasquier as VP of Global Communications
Versace has made a significant addition to its leadership team, appointing Caroline Deroche Pasquier as the new Vice President of Global Communications. This move is a key element of Versace’s ambitious strategy to elevate its brand, and Deroche Pasquier’s appointment highlights the luxury house’s commitment to enhancing its global communication and marketing efforts.
Deroche Pasquier brings a wealth of experience from her successful tenure at Bottega Veneta, where she served as the Global Communications Director. Her expertise in the communications domain is expected to play a crucial role in Versace’s ongoing endeavors to fortify its brand image and outreach on a global scale.
Under the guidance of Emmanuel Gintzburger, CEO of Versace, the brand has been strategically reinforcing its senior management team. The focus has been on recruiting experienced professionals with a global perspective and a flair for innovation, particularly emphasizing diverse leadership with a significant number of women executives.
Key additions to Versace’s team in recent times include:
- Georgina Scholtens-Day, appointed as Vice President, responsible for global marketing, communications, digital, and customer journey. Scholtens-Day’s rich background includes roles at renowned brands like Zegna, Gucci, and Saint Laurent.
- Valeria Breda, who has taken on the role of Vice President of Global Innovation and IT, bringing experience from her previous positions at Hedoine, Louis Vuitton, Stella McCartney, and Alexander McQueen.
- Giorgia Carastro, now Vice President of Digital and Omnichannel, whose career includes finance and omnichannel roles at Kering and Gucci.
- Stefania Lacarenza, appointed as Vice President of Visual Merchandising, with a history of working with top luxury brands.
- Fabio Colacchio, who joins as Vice President of Brand Transformation and Strategy, with previous experience at Bain & Company and Procter & Gamble.
Deroche Pasquier’s appointment and these strategic hires are indicative of Versace’s focus on enhancing its operational and creative capabilities. Her extensive background in public relations, marketing, and communications across several high-profile luxury brands in Europe and the U.S., including Stella McCartney, Coach, Givenchy, Louis Vuitton, and Yves Saint Laurent, will undoubtedly contribute to Versace’s global marketing strategies.
Furthermore, Versace has appointed new regional presidents across the Americas, EMEA, APAC, Japan, and Korea, demonstrating its commitment to expanding and solidifying its international market presence. These regional heads, each with extensive experience in the luxury sector, are poised to drive Versace’s market growth and brand visibility in their respective regions.
With these strategic leadership enhancements, Versace is well-positioned to navigate the evolving landscape of the luxury fashion industry, aiming for sustained growth and innovative breakthroughs in the global market.