Versace 'Icons' 2023 Ad Campaign

Review of Versace ‘Icons’ 2023 Ad Campaign by Creative Director Donatella Versace and Photographers Mert Alas & Marcus Piggott with Talent Anne Hathaway and Chris Lee

Versace explores bold, timeless style with the new campaign for the second phase of its Icons collection. The campaign features house ambassadors and international superstars Anne Hathaway and Chris Lee, who were lensed by photography duo Mert Alas & Marcus Piggott.

The second phase of Versace’s Icons collections continues to mine the house’s archives to present a timeless and seasonless vision of wardrobe essentials for the empowered woman. This chapter’s highlighted design motifs include power tailoring in the Versace hourglass silhouette, the bustier sculpted into dresses or as an alternative to the everyday tank top; the iconic Medusa ’95 House hardware first seen in the 1995 collections, and leather Greca Goddess accessories featuring the House Greca signature in gold.

Mert & Marcus’ portraits of Hathaway and Lee take an elegantly straightforward approach, crisping framing these talented women in a minimalist studio setting to draw out the timeless allure of their looks and the distinct personalities with which they infuse each piece.

Much has been said that the Fall 2023 season is one of “quiet luxury,” and have identified brands as advocating for wearable, long-term wardrobe investments. Versace’s Icons collection is a smart way to play into this refreshed awareness for conscious spending while avoiding playing into any particular trend. Instead of leaning into the passing quiet luxury trend, Versace embodied a timeless wardrobe of powerful, elegant, feminine luxury.

With simple yet razor-sharp and stylish visuals, this campaign is a powerful way to translate that timeless commitment.