Review of Versace Pre-Fall 2022 Ad Campaign by Creative Director Donatella Versace with Photographer Oliver Hadlee Pearch with models Lila Moss, Selena Forrest, Milan Hua
Versace breaks down barriers of studio and street with a new Pre-Fall 2022 campaign shot by photographer Oliver Hadlee Pearch.
Visually developing on the interplay of high and street style that characterizes the collection, Hadlee Pearch’s imagery creates a juxtaposition of studio smoothness and real-life edge. He hangs a sheet in a Milanese courtyard or garden and captures his models before it, as if the highly stylized fantasy of the studio is spilling out into the real world.
It’s a somewhat new and different approach than what we’re used to seeing for Versace, which typically sticks to lavish opulence or studio crispness. But this campaign is a strong way to translate this vision into something that feels more possible and palpable, reminding us that fashion’s place is in the everyday, that Versace glamor can exist wherever you take it.
Versace Creative Director | Donatella Versace Photographer | Oliver Hadlee Pearch Models | Lila Moss, Selena Forrest, Milan Hua Stylist | Jacob K Hair | Soichi Inagaki Makeup | Porsche Poon Casting Director | Piergiorgio De Moro, Giulia Massullo
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images