Versace Spring 2026 Ad Campaign

Review of Versace Spring 2026 Ad Campaign by Creative Director Dario Vitale and Photographers Tania Franco Klein, Frank Lebon and Steven Meisel with models Santiago Rivata and Yun Seo Woo

The Versace Spring Summer 2026 campaign positions itself as a study in collective energy, expanding the House’s ongoing exploration of embodiment and expression. Creative directed by Dario Vitale, the campaign brings together three photographers—Steven Meisel, Tania Franco Klein, and Frank Lebon—whose distinct visual languages are tasked with articulating a singular Versace spirit.

Rather than fragmenting the narrative, the multiplicity of perspectives reinforces it. Meisel’s contribution channels a confrontational glamour rooted in the House’s visual legacy: tightly composed images where sensuality is sharpened by control. Franco Klein introduces a cinematic tension, framing subjects within heightened, almost surreal environments that emphasize mood and psychological charge. Lebon’s work, by contrast, leans into immediacy and intimacy, capturing bodies in motion and moments that feel instinctive rather than staged. Together, the images oscillate between polish and provocation, maintaining Versace’s long-standing balance between refinement and excess.

The casting further amplifies this sense of embodied plurality. Artists, performers, athletes, and creatives—both established and emerging—are presented as a unified force rather than isolated personalities. Figures such as Lexee Smith, Selena Forrest, Drake Carr, and Chu Wong appear not as individual muses but as participants in a broader visual ecosystem. The styling reinforces this collective identity, merging couture techniques with street-coded silhouettes and accessories. Leather, metallics, saturated color, and ornamentation coexist with casual gestures and relaxed postures, collapsing traditional hierarchies between the dressed and the lived-in.

What the campaign achieves most convincingly is atmosphere. There is an unspoken language at work—one built through proximity, touch, and shared intensity—rather than overt narrative or thematic explanation. At times, the abundance of bodies and visual information risks overwhelming the frame, but this excess feels intentional. Versace has never been a House invested in restraint, and here, maximalism functions as a statement of continuity rather than escalation.

As a continuation of the “Versace Embodied” approach introduced earlier this year, the Spring Summer 2026 campaign reinforces the brand’s commitment to cultural dialogue and emotional immediacy. It does not radically redefine Versace, nor does it attempt to soften its edges. Instead, it sharpens a familiar vocabulary, reaffirming that the House’s power lies in its ability to unite glamour and instinct, individuality and collective presence, into a single, unmistakable vision.