The Limited Collection Puts Beckham’s Colorful Spin on a Swiss Signature
Victoria Beckham and Breitling have announced the launch of a collaborative, limited-edition watch collection. The designer brings her colorful touch to the Swiss watchmaker’s signature Chronomat Automatic 36, resulting in a limited-edition collection of 1500 pieces.
The lineup features colorways inspired by Victoria Beckham’s Spring 2024 collection – peppermint, midnight blue, dove gray, and sand – while preserving classic Chronomat design elements such as the metal rouleaux bracelet and raised rider tabs at the 15-minute marks. The limitation, “One of 400” for stainless-steel or “One of 100” for gold, is displayed on each dial, and gold pieces come with a co-branded travel pouch.
The collaboration builds on a very strong year for Victoria Beckham. The label was named as one of Lyst’s breakout brands to watch for the final quarter of 2023, with its Frame buckle belt taking the number two spot on the digital retail and analytics platform’s hottest products list, a string of successes that built on well-received runway shows and a viral T-shirt.
