Victoria's Secret Summer 2022 ad campaign photo

Victoria’s Secret

Summer 2022 Ad Campaign

Review of Victoria’s Secret ‘Dream Angels’ Summer 2022 2022 Ad Campaign by Photographer Oliver Hadless Pearch & Zoey Grossman with models Mayowa Nicholas, Grace Elizabeth, Hailey Bieber, Adut Akech, Bella Hadid, and Yumi Nu. 

Victoria’s Secret takes a bite out of summer with a fresh new campaign captured by photographers Oliver Hadlee Pearch and Zoey Grossman.

Pearch’s and Grossman’s campaign imagery sets the bright, lacy, and floral summer collection – comprising both lingerie and swimwear – against lush and organic vacation backdrops, finding a color palette that balances juicy brights with soft pastels and rich greens.

The accompanying short film throws a buoyant soundtrack and some fun, pop-art editing into the mix, weaving the vacation narrative with fresh and summery visuals.

Victoria’s Secret Creative Director | Raúl Martinez
Photographer | Oliver Hadless Pearch & Zoey Grossman
Models | Mayowa Nicholas, Grace Elizabeth, Hailey Bieber, Adut Akech, Bella Hadid, and Yumi Nu.