Victoria’s Secret Returns to The Large Spectacle of Marketing With A Film/Shopping Destination on Amazon Prime
Victoria’s Secret & Co. (NYSE: VSCO) announces the premiere of The Victoria’s Secret World Tour, streaming exclusively on Prime Video from September 26, 2023. Blending fashion spectacle with documentary-style storytelling, this one-of-a-kind show promises an extraordinary viewing experience, celebrating Victoria’s Secret’s mission of empowering and championing women on a global scale.
We are delighted to continue to expand our relationship with Amazon. This collaboration creates an unparalleled viewing experience, bringing the magic of The Tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.
– Greg Unis, Brand President of Victoria’s Secret and PINK
This reimagined fashion show is designed to transcend traditional runway boundaries, presenting The Tour as a celebration of women and global creatives, exploring the realms of fashion and art through a cinematic narrative lens. Prime Video viewers will embark on a journey through the making of The Tour, featuring behind-the-scenes footage and intimate stories of the VS20. A group of 20 innovative global creatives will craft four fashion curations inspired by the vibrant cities of Bogota, Lagos, London, and Tokyo, alongside iconic custom designs from Victoria’s Secret.
The seamless partnership between Amazon and Victoria’s Secret bridges entertainment, fashion, and technology like never before. Following the premiere of The Tour on September 26, customers will have the exclusive opportunity to shop a tour-inspired collection on VictoriasSecret.com, with the added perk of fast, free Prime delivery when shopping in the Victoria’s Secret Amazon storefront.
“At Amazon Fashion, we’re always inventing new ways to inspire our customers through unique shopping experiences,” said Muge Erdirik Dogan, President of Amazon Fashion. “After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film-inspired collection this fall.”
As an Amazon Original streaming on Prime Video, The Victoria’s Secret World Tour will captivate audiences in over 50 countries, including the United States, Australia, Canada, United Kingdom, Ireland, Netherlands, New Zealand, Singapore, and across Latin America. This mesmerizing fusion of fashion, culture, and art will showcase the exceptional talents of global creatives, renowned supermodels, and award-winning musical acts.
Presented by Victoria’s Secret, executive produced by Sunshine, and Pulse Films, the feature boasts an extraordinary creative team. Partel Oliva will lead as creative director, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, and Umi Ishihara. Styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, and production design by Joseph Bennett ensure a feast for viewers. Post-production magic is carried out by the recent Academy Award-winning Parallax.
Mark your calendars for the next evolution of Victoria’s Secret, streaming exclusively on Prime Video no less.