Review of What Goes Around Comes Around Holiday 2023 Ad Campaign with Photographer Phoenix Johnson and Model Dalianah Arekion
What Goes Around Comes Around inspires us to think vintage this holiday gifting season. The New York-based vintage fashion boutique has launched a new holiday campaign by photographer Phoenix Johnson that celebrates the joy of putting together a one-of-a-kind winter ensemble.
Johnson’s playful images capture the vintage-clad models among a snowy set that feels like a blown-up version of a store window holiday diorama. But the real impact of the campaign comes from its styling, which flexes the vintage destination’s curatorial reach with iconic archival pieces from the likes of Dior, Fendi, and Chanel.
The vintage and resell market is the biggest it’s ever been, and shopping vintage for the holidays is a great way to find a unique and unexpected gift. What Goes Around Comes Around is wise to capitalize on this boom and celebrate the thrill of finding the perfect piece, and the campaign makes great use of styling against a backdrop of wintry charm to inspire our search for vintage holiday fits.
Photographer | Phoenix Johnson
Videographer | Katherine Goguen
DP / Editor | Chiao Chen
Focus Puller | Justine Bertrand
Lighting Director | Alex Hopkins
Music | Brooks Hudgins
Lighting Assistant | Brandyn Liu and Kyle Thompson
Model | Dalianah Arekion