Willy Chavarria Underwear 2025 Ad Campaign

Review of Willy Chavarria Underwear 2025 Ad Campaign by Photographer Diego Bendezu with models Amara Gisele, Hiandra Martinez, and Lineisy Montero

Willy Chavarria’s debut underwear campaign is a fever dream in satin and sweat: part noir pulp, part queer utopia, part 70s motel crime scene. Lensed by Diego Bendezu, the visuals are at once sleazy and sacred, tapping into the latent power of the gaze—and who gets to control it.

The imagery pulls no punches. Platinum blondes with Marilyn curls fondle each other in mirrored poses. Muscled bodies litter blood-red carpet like crime scene outlines. The gaze is defiant, sexual, confrontational—and deeply choreographed. Chavarria isn’t selling sex; he’s weaponizing it.

The brand’s messaging around comfort, sensuality, and inclusivity isn’t just copy—it’s embedded in the casting, the styling, and the staging. Queer identity isn’t tokenized here; it’s the nucleus. Even in its theatricality, the campaign feels lived-in. The bodies are diverse. The moods are contradictory: intimate, erotic, eerie, warm.

Chavarria isn’t looking for everyone’s approval. He’s looking for the right gaze to meet him back. Flesh, power, and polyester. A bold reclamation of sensuality—queer, cinematic, and unapologetically loud.