Yitty Launches Headliner Collection


'Headliner' Spring 2022 Ad Campaign

Review of Yitty Launches Headliner Collection Spring 2022 Ad Campaign by Creative Director Lizzo

by Aidel Townsley

Launching today, is singer Lizzo’s second collection to her clothing line YITTY, titled the Headliner. The launch of YITTY, named after her childhood moniker, was a dream come true for the singer and body-positivity activist. The size-inclusive brand is part of the Fabletics company, and is based on the ideas of self-love, confidence, and comfort. 

The headliner collection features bralettes, leggings, open bust bodysuits, and shaping catsuits. There are two compression levels for the high-shine microfiber fabric, as Lizzie says about her shapewear, “This is a love letter to my big grrrls, and a welcome letter to Every Body. This is not an invitation to change who you are… this is an opportunity to BE who you are on your terms.”

Yitty Launches Headliner Collection
Yitty Launches Headliner Collection

Creative Director | Lizzo