Yuzefi Resort 2023 Ad Campaign

Review of Yuzefi Resort 2023 Ad Campaign by Creative Director Naza Yuzefi with Photographer Rowben Lanton

Resort 2023 muses on the juxtaposition between beauty and imperfection. The collection evokes an intrinsic sense of London; there’s a duality that allows each piece to be interpreted by the individual and adapted for purpose. Adjustable trousers and exaggerated silhouettes pave way to fluid bias cut dresses, crafted from the highest quality sustainable Japanese cupro.

Translucent garments appear to float kinetically, delicately reflecting light as if it were water. The introduction of knitwear sees subtle hints of metallic woven through tops that twist at the neckline, unstructured but deliberate, mirroring details from the bags. Feminine stretched satin grazes the skin, offsetting voluminous structured jackets with hems cut short, a gentle nod to physicality.

The interplay between relaxed and defiant is echoed in the colour palette, inherent pieces reinterpreted in coral pink and contrasting red, interspersed with natural creams and tonal browns.

A new bag offering sees bold styles with a playful edge; colours are rich and surprising; glitter is introduced, lime green and coral are interspersed with earthy tones. Hardware has been reimagined with the introduction of the logo, adding structure to some while others remain relaxed.

80% of the collection is made from sustainable fabric or deadstock. The leather is produced by one of Italy’s most reputable tanneries which qualifies for the Gold Leather Working Group standard, ensuring the highest sustainability ratings in all aspects of their leather production, across traceability and chemical use, to worker safety and waste.