Zara Beauty Manifesto Stick 2021 Ad Campaign

Review of Zara Beauty Manifesto Stick 2021 Ad Campaign by Photographer Hanna Tveite with Models Precious Lee and Tia Jonsson

Zara simply shines with a new beauty campaign captured by photographer Hanna Tveite, with makeup by Cyndle Komarovski and hair by Marki Shkreli.

While we’re still seeing a bit of the barely-there, Zoom meeting approved makeup trends, the focus of the campaign is on bright color, getting creative, and bold self-expression, particularly through experimenting with colorful eyeshadow. Models Precious Lee and Tia Jonsson glow in eye shadows that blend blue and purple or bright reds and rosy pinks. There’s also a strong contemporary update of a classic nocturnal dark-eye and red-lip look.

At once focused, candid, and dreamy, Tveite’s portraits do a good job to emphasize the personality of each look. The campaign is a great way for Zara Beauty to demonstrate both the versatility of the makeup itself and the contemporary, colorful character of its brand.