Review of Zara Beauty Summer 2022 Ad Campaign by Chief Creative Officer Fabien Baron of Baron & Baron with Creative Director Christophe Derigon and Photographer Elizaveta Porodina with Makeup Artist Diane Kendal
Zara’s new beauty campaign for Summer 2022 takes shape across a gorgeous series of pop-art and surrealist portraits by photographer Elizaveta Porodina.
One of the most impressive of today’s young fashion photographers and a star who’s only continuing to rise, Porodina has been in high demand thanks to her striking signature style of vibrantly saturated colors and artful understanding of light, shadow, and depth – and her skills are fully and fittingly on display in this campaign.
Working to emphasize the season’s trends of chromatic and dramatic eye color, Porodina captures her subjects in richly colorful compositions against kaleidoscopic backdrops that combine abstract geometry with lush elements of the natural world, like flowers and butterflies. While it may not be the best way to see what these makeup looks would actually look like in real life, it’s a powerful and tantalizing way to communicate their colorful and dramatic spirit.
Chief Creative Officer | Fabien Baron Creative Director | Christophe Derigon Art Director | Tatiana Fuchs Photographer | Elizaveta Porodina Agency | Baron & Baron Models | Ajok Madel & Michelle Laff Stylist | Vittoria Cerciello Makeup | Diane Kendal Manicurist | Eri Narita Set Designer | Felix Gesnouin
WHERE FASHION GETS CREATIVE
Press ESC to close
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.
Newsletter sent Mon - Fri 1:30 AM EST
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images