Created with Guido Palau, the Limited-Edition Collection Arrives in Time for Holiday Festivities
In anticipation of the festive season, Zara Hair has launched a limited-edition collection of hair perfumes, offering three distinctive fragrances to complement every moment of the festive season. Designed to provide lightweight, long-lasting scents, the collection continues Zara Hair’s tradition of blending high-quality fragrances with accessible elegance.
To showcase the collection, Zara teamed up with the agency Baron & Baron and Creative Director Fabien Baron, who created the short film featuring Guido and actress Daisy Edger-Jones. And the packaging was also designed by Baron & Baron, of course.
The collection features three distinct scents, each tailored to specific moods and moments:
Midnight, a sweet, captivating fragrance designed for late-night festivities, evoking the magic of dancing under the stars. Main notes include vanilla, raspberry, and amber;
Dawn, a fresh, light fragrance symbolizing optimism and new beginnings. Main notes include lemon, apricot blossom, and musk; and Dusk, a subtly intense scent with bold character, perfect for evening gatherings. Main notes feature jasmine petals, pink sugar, and wood.
The new release is the result of a creative collaboration between renowned hairstylist Guido Palau and acclaimed perfumer Jérôme Epinette. Guido, a longstanding partner in the Zara Hair line, appears in the campaign video alongside actress Daisy Edger-Jones. In the video, the two discuss the role hair plays in personal expression, share their favorite scents, and offer tips on using the ultra-lightweight hair perfumes to add fragrance without weighing hair down.
Agency | Baron & Baron
Campaign Film & Art Direction | Fabien Baron
Photographer | Raymond Meier
Talent | Daisy Edgar Jones & Guido
Hair | Guido
Packaging Design | Baron & Baron