Zara SRPLS Fall 2022 Ad Campaign Review

Review of Zara SRPLS Fall 2022 Ad Campaign by Creative Director Karl Templer with Photographer Craig McDean

Studied sharpness and enlightened elaboration combine to create SRPLS FW22 – a freshly elevated exploration of clothing’s universal codes for mens, womens, and kids.

For the season ahead, Zara’s capsule collection devoted to the intersection between fashion and function builds on its utilitarian foundation to unlock a fresh mode of worn expression. Urban toughness and urbane sleekness are evoked via the zippers, transparencies and hardware that punctuate refined, detail-driven wardrobe staples: this is a collection of hero pieces.

In Womenswear, soft-shouldered suiting and washed outerwear is lent definition via cinchable D-lock belts. Shirting and shirt-dresses with button fastenings that run the length of sleeve are worn over form-fitting base layers to add an extra dimension of refinement. The softness of rib-knits is tempered by grommeted hardware detailing.

Menswear is tough, tactical, and practical: zippers run the length of sleeves and legs to provide definition against the texture of knitwear and SRPLS’s premium fabrics. Transparency in cut out argyles and sheer layered shirting plus elaborately unorthodox button detailing all draw the eye to detailing that in turn defines the silhouette. Leather moto pants, field jackets and shirting, powerful chevron knits, snow parkas, high-waisted wide leg chinos with incorporated belting, deconstructed patched bombers and sleekly reinvented pea coats in two colors and lengths complete the SRPLS seasonal menswear deployment.