The Move Reflects the Brand’s Increasing Efforts to Engage a Global Luxury Market
Zegna has announced that it will unveil its Spring 2026 collection via a runway show in Dubai. The news marks the first time the brand will show outside the traditional confines of Milan Fashion Week. Scheduled for June 11, 2025, the event will showcase the brand’s commitment to Italian craftsmanship and innovation while furthering its global reach in one of the world’s most dynamic luxury markets.
The strategic decision, made in coordination with the Camera Nazionale della Moda Italiana, signifies Zegna’s drive to project Italian expertise globally while staying rooted in Milan. The Spring 26 show will be the centerpiece of a week-long series of curated experiences aimed at engaging top clients, brand affiliates, and select international media.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” stated Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
In conjunction with the show, the brand’s Villa Zegna event – a traveling concept inspired by the original home of Ermenegildo Zegna – will also make its appearance in Dubai. Following successful installations in Shanghai and New York, this latest chapter will continue to highlight Zegna’s legacy of craftsmanship and forward-looking ethos.
