Zimmermann Fall 2021 Fashion Show


Resort 2022 Swim Ad Campaign

Review of Zimmermann Resort 2022 Swim Ad Campaign by Creative Director Emil Vrisakis of Smile Agency and Photographer Benny Horne with model Joan Smalls

Joan Smalls soaks up the sun in a new Resort 2022 Swim campaign for Zimmermann. The campaign features creative direction from Emil Vrisakis of Smile Agency and photography by Benny Horne.

Captured on the coast of Hydra, Greece, the Puerto Rican model and actress is the perfect muse for the brand’s island-ready swimwear offerings and signature flowing, summery patterned dresses. Meanwhile, Horne’s richly colored photographs draw out all the visual splendor of the gorgeous location’s waves and rocky shoreline. Though we may be getting ready for fall, this campaign has us longing for another splash of summer.

Creative | Smile Agency – Emil Vrisakis
Model | Joan Smalls
Photographer | Benny Horne
Video | Tom Sanford
Stylist | Romy Frydman
Production | Anna Zantiotis Productions
Art Direction | Gabriele Hackworthy
Casting | The Establishment – Anita Bitton
Makeup | Jodie Boland
Hair | Vi Sapyyapy
Location | Hydra, Greece