Review of Zimmermann Swim 2025 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency and Photographer Benny Horne with model Abbey Lee
Zimmermann dives into a summer daydream with its 2025 swimwear campaign. The campaign was shot by photographer Benny Horne with creative direction by Emil Vrisakis.
The imagery brings a more nonchalant attitude to Zimmermann’s signature aesthetic of resort-ready, flowing and free femininity. Model Abbey Lee lounges in sunbeams next to a deep blue pool, lounging the day away until the sky grows pale and pink.
Zimmermann is always incredibly consistent, and this campaign is a steady continuation of the brand’s vision of escapist indulgence.
Zimmermann Creative Director | Nicky Zimmermann
Agency | Smile Agency
Creative Director | Emil Vrisakis
Photographer | Benny Horne
Videographer | Romain Wygas
Model | Abbey Lee
Stylist | Romy Frydman
Hair | Damien Boissinot
Makeup | Jodie Boland