Zoey Deutch brings personality and poise to the Peekaboo.
The actress shines in a new campaign for Fendi’s latest bag, which debuted on the Fall runway. With interchangeable and customizable inner pockets, the bag can become uniquely personal, and the campaign echoes and emphasizes this sense of personality.
The short film features effortlessly stylish moments of a day in the life of Deutch, her trusty Peekaboo never out of arm’s reach. The film ends as Zoey enters the Fendi studio, ready to be photographed with her bag. In addition to dividing the film into neat segments for Instagram stories, smart and dynamic editing allows us to get a strong sense of Zoey’s personality shining through at each moment. This in turn makes the bag feel like a familiar tool of self-expression, not just an object.
We’ve seen a few campaigns for the Peekaboo before, but this one steps it up in terms of talent and narrative. With a lovable star, smart use of digital platforms, and a more personal connection, we’re happy to take more than just a peek.
Fendi Creative Director | Silvia Venturini Fendi
Talent | Zoey Deutch