Valentino has announced that the brand’s co-ed Men’s and Women’s Spring/Summer 2021 collection will be presented on September 27th 2020 as part of Milan Fashion Week. Due to the COVID-19 pandemic, the company has reconsidered where to present the Valentino collection and decided to show in Milan rather than in Paris for this season.
Paris is the city where we have always hosted our shows and that truly embodies Valentino DNA. The current situation has forced us to take an unusual decision. I believe that, in this moment in time, it is of paramount importance to stay grounded and focused and to work on tasks. I feel energized when I can work on ideas and this is the time for ideas to spread and grow. Milano is a new opportunity, a great project that I am developing with my teams with the aim of working around the idea of identity.
— Pierpaolo Piccioli, Creative Director of Valentino
Jacopo Venturini, Chief Executive Officer, said of the move: “In the current scenario, we need to make decisions in advance to protect our first resources, our people, and to allow our brand to remain relevant exploring alternative opportunities. This is why we feel that it would be more ethical to produce the new show in Italy, in Milano. We strongly believe that this project will contribute to underline the importance of being part of a fashion system represented by both the Camera Nazionale della Moda Italiana and the Fédération de la Haute Couture et de la Mode.”