Best Digital Fashion Ad Campaigns of Fall 2021

The Best Digital Fashion Ad Campaigns of Fall 2021 as chosen by Kenneth Richard

Digital continues to dominate fashion marketing communication, and it’s hard to imagine that it will slow down any time soon. While it does offer a great way to put the same kind of imagery that might have gone in print into a much wider circulation, our favorite digital campaigns are those that make unique use of the platform – those campaigns that can only exist on digital and social media channels.

Taking its cue from the pandemic’s slew of DIY, stay-at-home campaigns, Marni’s #MarniOnMe campaign tasked friends of the brand with modeling and capturing pieces at home themselves, and invited fans to participate by using the hashtag, with Marni’s favorites being shared on its own Instagram.

Burberry worked with visionary digital artist Frederik Heyman, who created a delightfully strange virtual installation piece – starring the legendary – Naomi Campbell that blended organic and machine-like elements.

Bottega Veneta’s quarterly digital zine – the house’s alternative to social media after totally scrubbing its presence – continues to be an exciting focal point of creativity, and could become an important alternative approach that others follow into the future.

Here are The Impression’s picks for the Top 10 Digital Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.

Bottega Veneta Quarterly

Burberry TB Summer Monogram

Burberry TB Monogram

Burberry Creates TB Summer Monogram Landscapes

Dsquared2 ‘Meantime’ Fall 2021

Marine Serre

Marine Serre Creative Director | Marine Serre
Photographer | Louis Baquiast
Models | Sofya Chalaguina and her mother, Elena Chalaguina; Kristina De Coninck, Tatsuya Kitayama and their daughter Nina Kitayama; Kim Peers with her boyfriend Mathieu Vandekerckhove and their children Anton Vandekerckhove, Linus Strecker and Wolf Vandekerckhove; Chloe Winkel, Mouhameth Ndiaye, Mewil, and her brother Axel Winkel; Tanguy Poujol with his father Alain Poujol and Sofya Chalaguina; Amalia Vairelli and her son Melchior Massin
Stylist | Benoit Bethume
Grooming | Jenneke Croubels
Casting | William Lhoest

Marni ‘At Home’ Fall 2021

Marni ‘On Me’ Fall 2021

Photography Selected by Marni Creative Director Francesco Risso

Stella McCartney ‘Our Time Has Come’

Stella McCartney Creative Director | Stella McCartney
Photographers/Directors | Mert Alas and Marcus Piggott
Narrator | David Walliams
Location | London